Digital advertising spend has skyrocketed in the past years, and brands must always be evaluating the efficiency of their campaigns. And part of evaluating ad efficiency is looking at how your target audiences engage with your messaging, and trust your brand. In this infographic, Flying Point Digital breaks down the 2015 Neilson Global Trust In Advertising Study, which pinpointed how people around the world trust different digital formats and messaging by region.

Source: Flying Point Digital