Online users are more likely to turn to the internet to conduct product research and seek personal recommendations. Consumers nowadays are increasingly seeking data insights to make confident decisions. And according to the new survey conducted by Dimensional Research, almost 90% of consumers recalled that reading online reviews influenced them when buying products. In the latest statistics, 88% of consumers have said that they trust online reviews as much as personal recommendations.
Research Before Buying
Prospective buyers are looking for unbiased peer data insights, and the more reviews they read, the more they can find someone just like them to compare experiences with. Indeed, it’s not hard to believe that almost all online users do their own research before buying and some of the most rated products being reviewed and compared online includes computer software. Let’s check the six reasons why you should first read online software reviews before buying.
Source: Migen Deals